Professor Abdul Latif Saeed Mohammed Al-Amoudi is a distinguished businessman and leader who combined administrative vision with practical experience, dedicating his life to building a model to be emulated in the world of commerce and management.
He was born in Jeddah in 1377 AH / 1958 CE and graduated from King Abdulaziz University – Faculty of Economics and Administration – with a bachelor’s degree in Business Administration in 1399 AH / 1979 CE, achieving honors with distinction. From the very beginning of his career, he carried a clear vision for developing the business sector, leading his companies with the spirit of a leader and the patience of an investor, blending ambition with sustainability. Mr. Al-Amoudi currently serves as Chairman of the Board of Directors of Saeed Mohammed Al-Amoudi Ltd., the exclusive agents of Toyo (Japan) and Nexen (Korea) tires in Saudi Arabia. He also heads Al-Amoudi & Partners Group (Baker’s Choice) and Ro’yat Ghad for Development and Real Estate Investment. His contributions were not limited to business and management; he also shared his knowledge and expertise through a series of specialized books on leadership, management, and marketing, which became practical references for enthusiasts and entrepreneurs alike. Among his most notable works are:
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Fundamentals of Sales and Principles of Success
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Marketing Strategies
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The Successful CEO
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Leading Family Businesses
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Administrative Leadership
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Ethical Leadership
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Building and Marketing a Brand
The experience of Professor Abdul Latif Al-Amoudi reflects the journey of a leader who balances family heritage with a forward-looking vision, and administrative thought with ethical values—leaving a lasting mark in the world of business and administrative literature.
